From interviews with many of the managers who contributed to fords recovery shook author of honda an american success story lj 3 15 89 has chronicled the story of the companys fall from popularity its bold decision to launch the taurus and the continuing development of ford as a company driven by customer needs. A great example of an iconic organization that was once broken and staged a successful turnaround is ford motor company under the leadership of then ceo alan mulally when mulally took over as . Year to date ford stock has dropped roughly 11 the culprit behind the sell off in ford stock has been a convergence of headwinds which together weigh on the near and long term outlooks for . The turnaround at ford company 1568 words 7 pages the turnaround at ford the ford company had always been a major player in the growth of the us economy being one of the big three along with gm and chrysler in the us automobile industry. I purchased the book ford motor company the greatest corporate turnaround in us history written by mr geyerthe book in my judgement is well written much research was put into this book by the writer
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